Qualitative research methods in public relations and marketing communications / Christine Daymon & I...
Qualitative research methods in public relations and marketing communications / Christine Daymon & I...
Qualitative research methods in public relations and marketing communications / Christine Daymon & Immy Holloway.
About this item
Full title
Author / Creator
Publisher
New York : Routledge, 2002.
Date
2002.
Call Numbers
N659.2072/2
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Publication information
Publisher
New York : Routledge, 2002.
Place of Publication
New York (State)
Date Published
2002.
Subjects
More information
Scope and Contents
Summary
"This is a practical guide for novice researchers interested in conducting qualitative research in public relations and marketing communications. It takes readers through each stage of the research process, from choosing a research topic and writing the proposal, through to selecting methods for data collection, and analysing and writing the resear...
Alternative Titles
Full title
Qualitative research methods in public relations and marketing communications / Christine Daymon & Immy Holloway.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N659.2072/2
Record Identifier
74VvbNJ0JB6y
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvbNJ0JB6y
Other Identifiers
ISBN
0415222737 (cased)
9780415222730
0415222737
9780415222747 (pbk.)
0415222745 (pbk.)
9780415222730 (cased)
DDC
659.2072
MMS ID
991014900099702626
