Trust me, I'm lying : the tactics and confessions of a media manipulator / Ryan Holiday.
Trust me, I'm lying : the tactics and confessions of a media manipulator / Ryan Holiday.
Trust me, I'm lying : the tactics and confessions of a media manipulator / Ryan Holiday.
About this item
Full title
Author / Creator
Publisher
New York : Portfolio, c2012.
Call Numbers
N659.20285/5
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 259 p. ; 24 cm.
Contents
Blogs make the news -- How to turn nothing into something in three way-too easy steps -- Blogs as a business : a brief overview -- Tactic #1: bloggers are poor, help pay their bills -- Tactic #2: tell them what they want to hear -- Tactic #3: give them what spreads, not what's good -- Tactic # 4: he...
Publication information
Publisher
New York : Portfolio, c2012.
Place of Publication
New York (State)
Date Published
c2012.
Subjects
More information
Scope and Contents
Summary
An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
Alternative Titles
Full title
Trust me, I'm lying : the tactics and confessions of a media manipulator / Ryan Holiday.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references.
Contextual Information
Date Copyright
c2012.
Identifiers
Primary Identifiers
Call Numbers
N659.20285/5
Record Identifier
74VvbP0rMzNZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvbP0rMzNZ
Other Identifiers
ISBN
159184553X
9781591845539
DDC
659.20285/6752
MMS ID
991014737109702626
