How to manage your global reputation : a guide to the dynamics of international public relations / b...
How to manage your global reputation : a guide to the dynamics of international public relations / b...
How to manage your global reputation : a guide to the dynamics of international public relations / by Michael Morley.
About this item
Full title
Author / Creator
Publisher
Basingstoke : Palgrave, 2002.
Date
2002.
Call Numbers
N659.289/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 228 p. : ill. ; 24 cm.
Contents
1. The global village - it's here -- 2. Corporate reputation -- 3. Corporate reputation management -- 4. The global voice -- 5. Think global, act local -- 6. The barriers -- 7. The specialization of international public relations -- 8. Issues identification and management -- 9. Crisis and catastroph...
Publication information
Publisher
Basingstoke : Palgrave, 2002.
Edition
Rev. and updated ed.
Place of Publication
England
Date Published
2002.
Subjects
More information
Scope and Contents
Summary
In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company.
Alternative Titles
Full title
How to manage your global reputation : a guide to the dynamics of international public relations / by Michael Morley.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Previous ed. published by: Macmillan, 1998.
Includes index.
Identifiers
Primary Identifiers
Call Numbers
N659.289/1
Record Identifier
74VvboPVVE2b
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvboPVVE2b
Other Identifiers
ISBN
0814756794 (pbk.)
9780814756164
0814756166
9780333987773 (pbk.) :
0333987772 (pbk.) :
9780333660614 (hardback)
0333660617 (hardback)
9780333987773(pbk.) :
0333987772(pbk.) :
9780814756799 (pbk.)
DDC
659.289
MMS ID
991014905969702626
