50+ marketing : marketing, communicating, and selling to the over 50s generations / Jean-Paul Trégu...
50+ marketing : marketing, communicating, and selling to the over 50s generations / Jean-Paul Trégu...
50+ marketing : marketing, communicating, and selling to the over 50s generations / Jean-Paul Tréguer.
About this item
Full title
Author / Creator
Publisher
Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002.
Alternative title
Date
2002.
Call Numbers
N658.8/442
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 172 p. : ill. ; 24 cm.
Contents
Ch. 1. An incredible marketing blindspot -- Ch. 2. Unavoidable generational marketing -- Ch. 3. A silver-haired population -- Ch. 4. Consumption - the 50+ boom -- Ch. 5. Abolishing preconceptions -- Ch. 6. The USA - pioneers in marketing to the over 50s -- Ch. 7. The wrong approach - how to alienate...
Publication information
Publisher
Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002.
Place of Publication
England
Date Published
2002.
Subjects
More information
Scope and Contents
Summary
"As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power with very specific needs, values and behaviours, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author,...
Alternative Titles
Full title
50+ marketing : marketing, communicating, and selling to the over 50s generations / Jean-Paul Tréguer.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8/442
Record Identifier
74VvbodldRMl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvbodldRMl
Other Identifiers
ISBN
0333984129 (hardbook. : alk. paper)
9780333984123 (hardbook. : alk. paper)
DDC
658.800844
MMS ID
991014906219702626
