Marketing [videorecording] : the Australian International Air Show.
Marketing [videorecording] : the Australian International Air Show.
About this item
Full title
Publisher
Melbourne : Video Classroom, 1997.
Date
1997.
Call Numbers
VB9644
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (20 min.) : sd., col. ; 1/2 in.
Contents
Produced by Video Classroom Pty Ltd.
Publication information
Publisher
Melbourne : Video Classroom, 1997.
Place of Publication
Victoria
Date Published
1997.
Subjects
More information
Scope and Contents
Summary
Case study of how basic principles of marketing are used to promote a major entertainment product; explores marketing mix of product, price, place, and promotion.
Alternative Titles
Full title
Marketing [videorecording] : the Australian International Air Show.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Available from VC Media, 572a St. Kilda Road, Melbourne VIC 3004.
Some copies have teachers notes (12 p. on 2 sheets).
State Film Library copy : Includes teachers notes (12 p.)
Identifiers
Primary Identifiers
Call Numbers
VB9644
Record Identifier
74VvdDmZxooX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvdDmZxooX
Other Identifiers
DDC
629.13
MMS ID
991005777959702626
