Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.
Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.
Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.
About this item
Full title
Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.
Author / Creator
Publisher
Homewood, Ill. : Irwin, 1987.
Date
1987.
Call Numbers
T0367439
Record Identifier
74VvdKy4aqaZ
MMS ID
991005848339702626
Language
English
Formats
Physical Description
Physical content
xvii, 698 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Publication information
Publisher
Homewood, Ill. : Irwin, 1987.
Place of Publication
Illinois
Date Published
1987.
Subjects
More information
Alternative Titles
Full title
Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Irwin series in marketing.
Includes bibliographies and indexes.
State Reference Library copy: transferred from N658.8342/11.
Identifiers
Primary Identifiers
Call Numbers
T0367439
Record Identifier
74VvdKy4aqaZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvdKy4aqaZ
Other Identifiers
ISBN
0256031770
9780256031775
DDC
658.8342
MMS ID
991005848339702626
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