Brand society : how brands transform management and lifestyle / Martin Kornberger.
Brand society : how brands transform management and lifestyle / Martin Kornberger.
Brand society : how brands transform management and lifestyle / Martin Kornberger.
About this item
Full title
Author / Creator
Publisher
Cambridge : Cambridge University Press, 2010.
Date
2010.
Call Numbers
G 2014/2679
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 308 p. ; 26 cm.
Contents
Machine generated contents note: Foreword; Acknowledgements; Part I. Brands and Branding: 1. Introduction; 2. Making sense of brands; 3. The making of brands; Part II. How Brands Transform Management: 4. Identity; 5. Culture; 6. Innovation; Part III. How Brands Transform Lifestyle: 7. Politics; 8. E...
Publication information
Publisher
Cambridge : Cambridge University Press, 2010.
Place of Publication
New York (State)
Date Published
2010.
Subjects
More information
Scope and Contents
Summary
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Bra...
Alternative Titles
Full title
Brand society : how brands transform management and lifestyle / Martin Kornberger.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
State Reference Library copy: transferred from REF N658.827/73.
Identifiers
Primary Identifiers
Call Numbers
G 2014/2679
Record Identifier
74VveN5qzKMl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VveN5qzKMl
Other Identifiers
ISBN
0521726905 (pbk.)
9780521898263 (hbk.)
0521898269 (hbk.)
9780521726900 (pbk.)
DDC
658.827
MMS ID
991017139879702626
