Making dough : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & amy Joyn...
Making dough : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & amy Joyn...
Making dough : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & amy Joyner ; foreword by Dick Clark.
About this item
Full title
Author / Creator
Publisher
Hoboken, N.J. : John Wiley & Sons, c2004.
Call Numbers
N338.76647/ 1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 222 p. ; 24 cm.
Contents
1. Mix Good Taste with Show Business -- 2. Be Picky about Your Partners -- 3. Make Good Use of Your Time and Resources -- 4. Expand and Protect Your Brand -- 5. Think Big, but Grow Carefully -- 6. Be a Guerrilla Marketer with a Soft Touch -- 7. Maintain High Standards -- 8. Harness the Power of Tech...
Publication information
Publisher
Hoboken, N.J. : John Wiley & Sons, c2004.
Place of Publication
New Jersey
Date Published
c2004.
Subjects
More information
Scope and Contents
Summary
"Filled with interesting anecdotes and fascinating facts, Making Dough tells the compelling true story of a company that has managed to maintain a wholesome, small-town image, while achieving phenomenal success through a mixture of customer loyalty, high product standards, technological advancements, and community involvement. Making Dough shows yo...
Alternative Titles
Full title
Making dough : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & amy Joyner ; foreword by Dick Clark.
Notes
General note
"Published simultaneously in Canada."
Includes bibliographical references (p. 209-216) and index.
Contextual Information
Date Copyright
c2004.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N338.76647/ 1
Record Identifier
74VveNDv4kx3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VveNDv4kx3
Other Identifiers
ISBN
0471432091
9780471432098 (cloth)
0471432091 (cloth)
9780471432098
DDC
338.76647525
MMS ID
991017133299702626
