Ratings analysis : theory and practice / James G. Webster, Lawrence W. Lichty.
Ratings analysis : theory and practice / James G. Webster, Lawrence W. Lichty.
Ratings analysis : theory and practice / James G. Webster, Lawrence W. Lichty.
About this item
Full title
Author / Creator
Publisher
Hillsdale, N.J. : L. Erlbaum Assocociates, 1991.
Date
1991.
Call Numbers
N384.543/4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
ix, 290 p. : ill. ; 24 cm.
Publication information
Publisher
Hillsdale, N.J. : L. Erlbaum Assocociates, 1991.
Place of Publication
New Jersey
Date Published
1991.
Subjects
More information
Alternative Titles
Full title
Ratings analysis : theory and practice / James G. Webster, Lawrence W. Lichty.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Communication textbook series. Broadcasting.
Includes bibliographical references (p. 264-278) and indexes.
Identifiers
Primary Identifiers
Call Numbers
N384.543/4
Record Identifier
74VverraA54Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VverraA54Z
Other Identifiers
ISBN
080580949X
080580949X (p)
9780805802399 (c)
0805802398 (c)
9780805802399
0805802398
DDC
384.543
MMS ID
991017100349702626
