Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangelis...
Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangelis...
Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
About this item
Full title
Author / Creator
Publisher
Chicago : American Library Association, 2010.
Date
2010.
Call Numbers
N021.7/52
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 140 p. : ill. ; 26 cm.
Contents
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Publication information
Publisher
Chicago : American Library Association, 2010.
Place of Publication
Illinois
Date Published
2010.
Subjects
More information
Scope and Contents
Summary
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Alternative Titles
Full title
Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N021.7/52
Record Identifier
74VvexZXKO2Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvexZXKO2Z
Other Identifiers
ISBN
9780838910009 (alk. paper)
0838910009 (alk. paper)
DDC
021.7
MMS ID
991017220249702626
