Web rules : how the Internet is changing the way consumers make choices / Tom Murphy.
Web rules : how the Internet is changing the way consumers make choices / Tom Murphy.
Web rules : how the Internet is changing the way consumers make choices / Tom Murphy.
About this item
Full title
Author / Creator
Publisher
Dearborn, IL : Dearborn, c2000.
Call Numbers
N380.10285/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 303 p. ; 24 cm.
Contents
Pt. 1. Introduction: The Powerful Consumer -- 1. Past Is Prologue: The Customer is Right, Again -- 2. Real-Time Media: Then and Now -- 3. Gadgets: The Future and Getting There -- 4. Interactivity: Taking Control -- 5. Powershopping: Service, Please! -- 6. Finance: In Your Interest -- 7. Powerful Med...
Publication information
Publisher
Dearborn, IL : Dearborn, c2000.
Place of Publication
Illinois
Date Published
c2000.
Subjects
More information
Alternative Titles
Full title
Web rules : how the Internet is changing the way consumers make choices / Tom Murphy.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Additional physical form availability note
Also available online via the World Wide Web, made available by netLibrary.
Contextual Information
Date Copyright
c2000.
Identifiers
Primary Identifiers
Call Numbers
N380.10285/1
Record Identifier
74Vvg56BJqKb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvg56BJqKb
Other Identifiers
ISBN
0585182817 (electronic bk.) :
079313613X (hb)
9780585182810 (electronic bk.) :
DDC
380.102854678
MMS ID
991012454069702626
