Mastering guerrilla marketing : 100 profit-producing insights you can take to the bank / Jay Conrad...
Mastering guerrilla marketing : 100 profit-producing insights you can take to the bank / Jay Conrad...
Mastering guerrilla marketing : 100 profit-producing insights you can take to the bank / Jay Conrad Levinson.
About this item
Full title
Author / Creator
Publisher
Boston : Houghton Mifflin, 1999.
Date
1999.
Call Numbers
T0362511
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 251 p. ; 23 cm.
Contents
1. The Benefits of Mastering Marketing -- 2. Insights into Planning -- 3. Insights into Weaponry -- 4. Insights into Media -- 5. Insights into Online Marketing -- 6. Insights into Direct Response -- 7. Insights into People -- 8. Insights into Attitudes -- 9. Insights into Technology -- 10. Insights...
Publication information
Publisher
Boston : Houghton Mifflin, 1999.
Place of Publication
Massachusetts
Date Published
1999.
Subjects
More information
Scope and Contents
Summary
"In the most comprehensive guerrilla guide yet, Levinson offers money-making insights culled from more than twenty years of research and expertise, including how to get free media coverage, the benefits of fusion marketing, strategies for creating a unique direct-response campaign, and why online marketing means more than having a Web site."--BOOK...
Alternative Titles
Full title
Mastering guerrilla marketing : 100 profit-producing insights you can take to the bank / Jay Conrad Levinson.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
State Reference Library copy: transferred from 658.8/360.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
T0362511
Record Identifier
74Vvg7WKPvNb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvg7WKPvNb
Other Identifiers
ISBN
0395908752
9780395908754
DDC
658.8
MMS ID
991012253429702626
