Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
About this item
Full title
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Author / Creator
Publisher
New York : McGraw-Hill, c1988.
Call Numbers
N658.8/181
Record Identifier
74VvgwakWezy
MMS ID
991012151089702626
Language
English
Formats
Physical Description
Physical content
xvi, 427 p. : ill. (some col.) ; 25 cm.
Publication information
Publisher
New York : McGraw-Hill, c1988.
Edition
3rd ed.
Place of Publication
New York (State)
Date Published
c1988.
Subjects
More information
Alternative Titles
Full title
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
McGraw-Hill series in marketing.
Includes bibliographies and index.
Contextual Information
Date Copyright
c1988.
Identifiers
Primary Identifiers
Call Numbers
N658.8/181
Record Identifier
74VvgwakWezy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvgwakWezy
Other Identifiers
ISBN
0070489297 :
9780070489295 :
DDC
658.8
MMS ID
991012151089702626
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