Marketing Michelin : advertising & cultural identity in twentieth-century France / Stephen L. Harp.
Marketing Michelin : advertising & cultural identity in twentieth-century France / Stephen L. Harp.
Marketing Michelin : advertising & cultural identity in twentieth-century France / Stephen L. Harp.
About this item
Full title
Author / Creator
Publisher
Baltimore : Johns Hopkins University Press, c2001.
Call Numbers
N338.7/ 176
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 356 p. : ill., maps ; 24 cm.
Contents
Ch. 1. The Making of the Michelin Man: The Birth and Life of Bibendum in the Belle Epoque -- Ch. 2. Finding France: The Red Guides and Early Automobile Tourism before the War -- Ch. 3. Touring the Trenches: Michelin Guides to World War I Battlefields -- Ch. 4. Saving the French Nation: Pronatalism a...
Publication information
Publisher
Baltimore : Johns Hopkins University Press, c2001.
Place of Publication
Maryland
Date Published
c2001.
Subjects
More information
Scope and Contents
Summary
"One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the French people and their culture. In the process, it has helped shape the self-image of twentieth-century France. In...
Alternative Titles
Full title
Marketing Michelin : advertising & cultural identity in twentieth-century France / Stephen L. Harp.
Other title
Advertising & cultural identity in twentieth-century France.
advertising and cultural identity in twentieth-century France.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 283-338) and index.
Language note
English.
Contextual Information
Date Copyright
c2001.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N338.7/ 176
Record Identifier
74Vvj2rggqZg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvj2rggqZg
Other Identifiers
ISBN
0801866510 (hardcover : alk paper)
9780801866517 (hardcover : alk paper)
DDC
338.7678320944
MMS ID
991015017809702626
