Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.
About this item
Full title
Author / Creator
Publisher
Oxford ; New York : Oxford University Press, 2001.
Date
2001.
Call Numbers
N659.1/104
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxi, 288 p., 12 p. of plates : ill. (some col.) ; 25 cm.
Contents
Pt. 1. Overview of advertising and promotion -- 1. What is advertising and promotion? -- 2. Perspectives on advertising -- Pt. 2. Planning considerations -- 3. What it takes for successful advertising and promotion -- 4. The strategic planning process -- Pt. 3. Laying the foundation -- 5. Target aud...
Publication information
Publisher
Oxford ; New York : Oxford University Press, 2001.
Place of Publication
England
Date Published
2001.
Subjects
More information
Alternative Titles
Full title
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N659.1/104
Record Identifier
74Vvj5gdvpWX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvj5gdvpWX
Other Identifiers
ISBN
0198782322
9780198782322
DDC
659.1
MMS ID
991015330249702626