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Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

Strategic advertising management / Larry Percy, John R....

Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

https://devfeature-collection.sl.nsw.gov.au/record/74Vvj5gdvpWX

Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

About this item

Full title

Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

Author / Creator

Publisher

Oxford ; New York : Oxford University Press, 2001.

Date

2001.

Call Numbers

N659.1/104

Record Identifier

74Vvj5gdvpWX

MMS ID

991015330249702626

Language

English

Formats

Physical Description

Physical content

xxi, 288 p., 12 p. of plates : ill. (some col.) ; 25 cm.

Contents

Pt. 1. Overview of advertising and promotion -- 1. What is advertising and promotion? -- 2. Perspectives on advertising -- Pt. 2. Planning considerations -- 3. What it takes for successful advertising and promotion -- 4. The strategic planning process -- Pt. 3. Laying the foundation -- 5. Target aud...

Publication information

Publisher

Oxford ; New York : Oxford University Press, 2001.

Place of Publication

England

Date Published

2001.

More information

Alternative Titles

Full title

Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

Authors, Artists and Contributors

Author / Creator

Notes

General note

Includes bibliographical references and index.

Identifiers

Primary Identifiers

Call Numbers

N659.1/104

Record Identifier

74Vvj5gdvpWX

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74Vvj5gdvpWX

Other Identifiers

ISBN

0198782322

9780198782322

DDC

659.1

MMS ID

991015330249702626

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