Mastering marketing management / Roger I. Cartwright.
Mastering marketing management / Roger I. Cartwright.
About this item
Full title
Author / Creator
Publisher
New York : Palgave, 2002.
Date
2002.
Call Numbers
T0362937
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Pt. 1. Introduction -- 1. What is marketing? -- 2. Understanding the organisation -- 3. Understanding the market -- 4. Market research -- 5. Competition -- Pt. 2. Product/Customer Value -- 6. Needs and wants -- 7. Understanding the product -- 8. Portfolios and life cycles -- Pt. 3. Price/Cost -- 9....
Publication information
Publisher
New York : Palgave, 2002.
Series
Place of Publication
New York (State)
Date Published
2002.
Subjects
More information
Scope and Contents
Summary
This book is designed for students and potential and practising managers who wish to know more about the role of marketing in modern organisations. Using examples from a variety of sectors, the book guides the student through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Wr...
Alternative Titles
Full title
Mastering marketing management / Roger I. Cartwright.
Portion of title
Marketing management.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Palgrave master series.
Includes bibliographical references and index.
State Reference Library copy: transferred from 658.8/443.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
T0362937
Record Identifier
74VvjAENpAbl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvjAENpAbl
Other Identifiers
ISBN
0333948971 (pbk.)
9780333948972 (pbk.)
DDC
658.8
MMS ID
991015235669702626
