Creating and dominating new markets / Peter Meyer.
Creating and dominating new markets / Peter Meyer.
About this item
Full title
Author / Creator
Publisher
New York : AMACOM, c2002.
Call Numbers
N658.8/381
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 241 p. : ill. ; 24 cm.
Contents
Pt. 1. Strategies for Creating and Dominating New Markets -- Ch. 1. The Mystique and Challenges of New Markets -- Ch. 2. Balancing Your Resources and Your Opportunities -- Ch. 3. It's the Problem That Matters -- Ch. 4. Choosing the Best Risk -- Ch. 5. What New Markets Are Available to You? -- Pt. 2....
Publication information
Publisher
New York : AMACOM, c2002.
Place of Publication
New York (State)
Date Published
c2002.
Subjects
More information
Scope and Contents
Summary
"Written for owners and managers who want to become market builders yet reduce their risk as they do so, Creating and Dominating New Markets will help you design the mix of strategies that's right for your own enterprise. This book gives you systematic, repeatable tactics for taking action in uncharted areas, so that you can rule over a flourishing...
Alternative Titles
Full title
Creating and dominating new markets / Peter Meyer.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 227-232) and index.
Contextual Information
Date Copyright
c2002.
Identifiers
Primary Identifiers
Call Numbers
N658.8/381
Record Identifier
74VvjBD5d5Kb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvjBD5d5Kb
Other Identifiers
ISBN
0814406785
9780814406786
DDC
658.8
MMS ID
991015297569702626
