Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.
About this item
Full title
Author / Creator
Publisher
New York : Thames & Hudson, 2002.
Uniform title
Date
2002.
Call Numbers
NQ741.67/17
Record Identifier
MMS ID
Language
English
German
(Language of original)Formats
Physical Description
Physical content
263 p. : ill. (some col.) ; 30 cm.
Publication information
Publisher
New York : Thames & Hudson, 2002.
Place of Publication
New York (State)
Date Published
2002.
Subjects
More information
Scope and Contents
Summary
All brilliantly demonstrate a fascinating range of approaches including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humour. Interviews with international luminaries of the advertising world provide invaluable insights into the working practices of top creatives." "Entert...
Alternative Titles
Full title
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.
Authors, Artists and Contributors
Author / Creator
Notes
General note
"Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso.
Paperback edition: 2004.
Language note
Translated from the German.
Identifiers
Primary Identifiers
Call Numbers
NQ741.67/17
Record Identifier
74VvjMQ6lbBO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvjMQ6lbBO
Other Identifiers
ISBN
0500510741
9780500510742
9780500284766 (pbk.)
0500284768 (pbk.)
9780500284766 (pbk)
0500284768 (pbk)
DDC
659.1
741.67
MMS ID
991015091959702626
