Marketing for small business / Kingsley Smith.
Marketing for small business / Kingsley Smith.
About this item
Full title
Author / Creator
Publisher
Brighton, Vic. : Wrightbooks, 2002.
Date
2002.
Call Numbers
N658.8/377
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vi, 242 p. : ill. ; 21 cm.
Contents
1. Defining marketing for small business -- 2. Branding for small business -- 3. Marketing plans for small business -- 4. Looking at your market in a small business -- 5. Marketing activities for small business -- 6. The marketing mix for a small business -- 7. Promotion for small business -- 8. Adv...
Publication information
Publisher
Brighton, Vic. : Wrightbooks, 2002.
Place of Publication
Victoria
Date Published
2002.
Subjects
More information
Scope and Contents
Summary
Shows how small business managers can use marketing to build up their brand or product. Smith begins by defining marketing and explaining the concept of branding. He then looks at marketing planning, product development, marketing in the digital age, managing marketing and international marketing.
Alternative Titles
Full title
Marketing for small business / Kingsley Smith.
Cover title
Marketing for small business, let Kingsley Smith answer all your questions.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
"Australian books for profitable business"--Cover.
Identifiers
Primary Identifiers
Call Numbers
N658.8/377
Record Identifier
74VvjX2ORPoX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvjX2ORPoX
Other Identifiers
ISBN
0701636750 (Pbk)
9780701636753 :
0701636750 :
9780701636753 (pbk.)
0701636750 (pbk.)
9780701636753 (pbk.) :
0701636750 (pbk.) :
9780701636753 (Pbk)
DDC
658.8
MMS ID
991015173609702626
