The Marketing book / edited by Michael J. Baker.
The Marketing book / edited by Michael J. Baker.
About this item
Full title
The Marketing book / edited by Michael J. Baker.
Publisher
Oxford : Butterworth-Heinemann, 1991.
Date
1991.
Call Numbers
N658.8/240
Record Identifier
74VvjjokjKXg
MMS ID
991015272789702626
Language
English
Formats
Physical Description
Physical content
xxviii, 529 p. : ill. ; 25 cm.
Contents
Includes index.
Publication information
Publisher
Oxford : Butterworth-Heinemann, 1991.
Edition
2nd ed.
Place of Publication
England
Date Published
1991.
Subjects
More information
Alternative Titles
Full title
The Marketing book / edited by Michael J. Baker.
Authors, Artists and Contributors
Notes
General note
Marketing series.
"Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references (p. [506]-520) and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/240
Record Identifier
74VvjjokjKXg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvjjokjKXg
Other Identifiers
ISBN
0750600233 (pbk.)
9780750600231
0750600233
9780750600231 (pbk.)
DDC
658.8
MMS ID
991015272789702626
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