Advertising and promotion management / John R. Rossiter, Larry Percy.
Advertising and promotion management / John R. Rossiter, Larry Percy.
About this item
Full title
Advertising and promotion management / John R. Rossiter, Larry Percy.
Author / Creator
Publisher
New York : McGraw-Hill, 1987.
Date
1987.
Record Identifier
74VvkO2wLABO
MMS ID
991013838399702626
Language
English
Formats
Physical Description
Physical content
xix, 647 p. : ill. ; 25 cm.
Contents
Includes index.
Publication information
Publisher
New York : McGraw-Hill, 1987.
Place of Publication
New York (State)
Date Published
1987.
Subjects
More information
Alternative Titles
Full title
Advertising and promotion management / John R. Rossiter, Larry Percy.
Notes
General note
McGraw-Hill series in marketing.
Includes bibliographies and indexes.
Identifiers
Primary Identifiers
Record Identifier
74VvkO2wLABO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvkO2wLABO
Other Identifiers
ISBN
0070539073
9780070539075 :
0070539073 :
9780071002783 (int. ed. pbk.)
0071002782 (int. ed. pbk.)
9780070539075
DDC
659.1
MMS ID
991013838399702626
