Why we buy : the science of shopping / Paco Underhill.
Why we buy : the science of shopping / Paco Underhill.
About this item
Full title
Author / Creator
Publisher
New York : Simon & Schuster, c1999.
Call Numbers
N658.834/37
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
255 p. ; 25 cm.
Contents
1. A Science Is Born -- 2. What Retailers Don't Know -- 3. The Twilight Zone -- 4. You Need Hands -- 5. How to Read a Sign -- 6. Shoppers Move Like People -- 7. Dynamic -- 8. Shop Like a Man -- 9. What Women Want -- 10. If You Can Read This You're Too Young -- 11. Kids -- 12. The Sensual Shopper --...
Publication information
Publisher
New York : Simon & Schuster, c1999.
Place of Publication
New York (State)
Date Published
c1999.
Subjects
More information
Scope and Contents
Summary
"Why We Buy is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don't do, in stores, restaurants and showrooms."--BOOK JACKET. "Why We Buy is about the struggle among merchants, marketers and increasingly knowledgeable customers for control. Wit...
Alternative Titles
Full title
Why we buy : the science of shopping / Paco Underhill.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Date Copyright
c1999.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N658.834/37
Record Identifier
74Vvkm5GMRVA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvkm5GMRVA
Other Identifiers
ISBN
0684849143 (pbk.)
9780684849133
0684849135
9780684849140 (pbk.)
DDC
658.834
MMS ID
991013802049702626
