Sports sponsorship and brand development : the Suburu and Jaguar stories / Martin Beck-Burridge & Je...
Sports sponsorship and brand development : the Suburu and Jaguar stories / Martin Beck-Burridge & Je...
Sports sponsorship and brand development : the Suburu and Jaguar stories / Martin Beck-Burridge & Jeremy Walton.
About this item
Full title
Author / Creator
Publisher
New York : Palgrave, 2001.
Date
2001.
Call Numbers
N338.43796/ 4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Pt. I. The Background -- 1. Introduction -- 2. Sport, Sponsorship and Marketing -- Pt. II. The Story of Two Campaigns: The Subaru Story -- 3. Fuji Heavy Industries and Subaru in the 1980s -- 4. Prodrive and Fuji Heavy Industries: The Development of the Relationship -- 5. The Results of the Relations...
Publication information
Publisher
New York : Palgrave, 2001.
Place of Publication
New York (State)
Date Published
2001.
Subjects
More information
Alternative Titles
Full title
Sports sponsorship and brand development : the Suburu and Jaguar stories / Martin Beck-Burridge & Jeremy Walton.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N338.43796/ 4
Record Identifier
74Vvky2epgGA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvky2epgGA
Other Identifiers
ISBN
0333925408 (cloth)
9780333925409 (cloth)
DDC
338.4379672
MMS ID
991014012699702626
