Storytelling in business : the authentic and fluent organization / Janis Forman.
Storytelling in business : the authentic and fluent organization / Janis Forman.
Storytelling in business : the authentic and fluent organization / Janis Forman.
About this item
Full title
Author / Creator
Publisher
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2013]
Call Numbers
G 2013/1734
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 287 pages : illustrations ; 24 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons l...
Publication information
Publisher
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2013]
Place of Publication
California
Date Published
[2013]
Subjects
More information
Alternative Titles
Full title
Storytelling in business : the authentic and fluent organization / Janis Forman.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2013/1734
Record Identifier
74Vvl4dJADyl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvl4dJADyl
Other Identifiers
ISBN
0804768714 (alk. paper)
9780804768719 (alk. paper)
DDC
658.45
MMS ID
991017511129702626
