Promotional feats : the role of planned events in the marketing communications mix / Eric J. Soares.
Promotional feats : the role of planned events in the marketing communications mix / Eric J. Soares.
Promotional feats : the role of planned events in the marketing communications mix / Eric J. Soares.
About this item
Full title
Promotional feats : the role of planned events in the marketing communications mix / Eric J. Soares.
Author / Creator
Publisher
New York : Quorum Books, 1991.
Date
1991.
Call Numbers
N658.82/21
Record Identifier
74VvlAZkkZzX
MMS ID
991017466999702626
Language
English
Formats
Physical Description
Physical content
x, 226 p. ; 25 cm.
Publication information
Publisher
New York : Quorum Books, 1991.
Place of Publication
New York (State)
Date Published
1991.
Subjects
More information
Alternative Titles
Full title
Promotional feats : the role of planned events in the marketing communications mix / Eric J. Soares.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [207]-215) and index.
Identifiers
Primary Identifiers
Call Numbers
N658.82/21
Record Identifier
74VvlAZkkZzX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvlAZkkZzX
Other Identifiers
ISBN
0899305156 (lib. bdg.)
9780899305158 (lib. bdg.)
DDC
658.82
MMS ID
991017466999702626
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