Ageless marketing : strategies for reaching the hearts & minds of the new customer majority / David...
Ageless marketing : strategies for reaching the hearts & minds of the new customer majority / David...
Ageless marketing : strategies for reaching the hearts & minds of the new customer majority / David Wolfe, with Robert Snyder.
About this item
Full title
Author / Creator
Publisher
Chicago, IL : Dearborn Trade Publishing, c2003.
Call Numbers
N658.8348/10
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxi, 359 p. : ill. ; 24 cm.
Contents
Pt. 1. An Era of New Rules -- 1. Why Marketing Stopped Working: Doing Less with More -- 2. Statistics Don't Buy -- 3. Second Half Customers Seen Through a New Consciousness -- Pt. 2. The Nature of Customers -- 4. Nature Versus Nuture: A Marketer's Perspective -- 5. The New S Word in Marketing -- 6....
Publication information
Publisher
Chicago, IL : Dearborn Trade Publishing, c2003.
Place of Publication
Illinois
Date Published
c2003.
Subjects
More information
Alternative Titles
Full title
Ageless marketing : strategies for reaching the hearts & minds of the new customer majority / David Wolfe, with Robert Snyder.
Other title
Ageless marketing : strategies for reaching the hearts and minds of the new customer majority.
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8348/10
Record Identifier
74VvlLRw46BA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvlLRw46BA
Other Identifiers
ISBN
0793177553 :
9780793177554
0793177553
9780793177554 :
DDC
658.8348
MMS ID
991017403889702626
