Franchising globally : innovation, learning and imitation / Ilan Alon.
Franchising globally : innovation, learning and imitation / Ilan Alon.
Franchising globally : innovation, learning and imitation / Ilan Alon.
About this item
Full title
Author / Creator
Publisher
Houndmills, Basingstoke, Hampshire : New York, NY : Palgrave Macmillan, 2010.
Date
2010.
Call Numbers
N658.8708/21
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 253 p. : ill. ; 23 cm.
Contents
Machine generated contents note: PART I: FRANCHISING APPROACHES AND FRAMEWORKS * Franchising In Emerging Markets--D.Welsh& C.Falbe * Franchising as an Entrepreneurial Form of Business--M.Sardy * Internationalization of Franchising--L.Ni&--R.Wang * Clustering For International Market Selection--A.Sho...
Publication information
Publisher
Houndmills, Basingstoke, Hampshire : New York, NY : Palgrave Macmillan, 2010.
Place of Publication
England
Date Published
2010.
Subjects
More information
Scope and Contents
Summary
"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world"--Provided by publishe...
Alternative Titles
Full title
Franchising globally : innovation, learning and imitation / Ilan Alon.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8708/21
Record Identifier
74VvlRRpxwQy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvlRRpxwQy
Other Identifiers
ISBN
0230238289 (hardback)
9780230238282 (hardback)
DDC
658.8708
MMS ID
991017367619702626
