The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald ; written i...
The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald ; written i...
The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald ; written in association with John W. Leppard.
About this item
Full title
The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald ; written in association with John W. Leppard.
Author / Creator
Publisher
Oxford ; Boston : Butterworth-Heinemann, 1991.
Date
1991.
Call Numbers
N658.8/254
Record Identifier
74VvldE0eaWX
MMS ID
991017296499702626
Language
English
Formats
Physical Description
Physical content
vii, 268 p. : ill. ; 24 cm.
Publication information
Publisher
Oxford ; Boston : Butterworth-Heinemann, 1991.
Place of Publication
England
Date Published
1991.
Subjects
More information
Alternative Titles
Full title
The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald ; written in association with John W. Leppard.
Notes
General note
The Marketing series.
Includes index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/254
Record Identifier
74VvldE0eaWX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvldE0eaWX
Other Identifiers
ISBN
0750600896
9780750617062 (pbk.)
0750617063 (pbk.)
9780750600897
DDC
658.802
MMS ID
991017296499702626
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