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Marketing / Philip Kotler ... [et al.].
Marketing / Philip Kotler ... [et al.].
About this item
Full title
Publisher
Frenchs Forest, N.S.W. : Prentice Hall, 2004.
Date
2004.
Call Numbers
Q658.8/30
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxxi, 944 p. : ill. ; 25 cm.
Publication information
Publisher
Frenchs Forest, N.S.W. : Prentice Hall, 2004.
Edition
6th ed.
Place of Publication
New South Wales
Date Published
2004.
Subjects
More information
Scope and Contents
Summary
The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.
Alternative Titles
Full title
Marketing / Philip Kotler ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Previous ed.: Pearson Education Australia, 2001.
Includes index.
Includes bibliographical references and index.
Audience note
For tertiary students.
Identifiers
Primary Identifiers
Call Numbers
Q658.8/30
Record Identifier
74VvldpZjARZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvldpZjARZ
Other Identifiers
ISBN
1741031591 (Pbk)
9781741031591 :
1741031591 :
9781741031591
1741031591
9781741031591 (pbk.)
1741031591 (pbk.)
9781741031591 (Pbk)
DDC
658.8
MMS ID
991017293069702626
