In search of marketing excellence in Australia : a critical analysis of five leading consumer packag...
In search of marketing excellence in Australia : a critical analysis of five leading consumer packag...
In search of marketing excellence in Australia : a critical analysis of five leading consumer packaged goods companies / by Kanora Chhan.
About this item
Full title
Author / Creator
Publisher
[Kingswood, N.S.W.] : University of Western Sydney, Nepean, Dept. of Marketing, [1991]
Date
[1991]
Call Numbers
Q658.800994/2
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
12 p. ; 30 cm.
Publication information
Publisher
[Kingswood, N.S.W.] : University of Western Sydney, Nepean, Dept. of Marketing, [1991]
Place of Publication
New South Wales
Date Published
[1991]
Subjects
More information
Alternative Titles
Full title
In search of marketing excellence in Australia : a critical analysis of five leading consumer packaged goods companies / by Kanora Chhan.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Working paper / Department of Marketing, University of Western Sydney, Nepean, 1036-6903 ; 3/1991.
Bibliography: p. 12.
Identifiers
Primary Identifiers
Call Numbers
Q658.800994/2
Record Identifier
74Vvll63J5Zg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvll63J5Zg
Other Identifiers
ISBN
1863410619
9781863410618
DDC
658.800994
MMS ID
991017555179702626
