Small business e-commerce management / Ian Chaston.
Small business e-commerce management / Ian Chaston.
About this item
Full title
Author / Creator
Publisher
New York : Palgrave Macmillan, 2004.
Date
2004.
Call Numbers
N658.872/21
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
1. Opportunities in an E-Commerce World -- 2. Management Systems and Web Preparedness -- 3. Buyer Behaviour -- 4. Assessing Opportunities and Threats -- 5. E-Commerce Competencies -- 6. E-Market Positioning -- 7. Strategic E-Planning -- 8. E-Product and E-Promotion Management -- 9. E-Pricing and E-D...
Publication information
Publisher
New York : Palgrave Macmillan, 2004.
Place of Publication
New York (State)
Date Published
2004.
Subjects
More information
Scope and Contents
Summary
"Small Business E-Commerce Management is the ideal text for final year undergraduates, postgraduates and MBA students studying e-commerce, small business, marketing or entrepreneurship. This brand new text is an essential requirement for anyone interested in this fascinating area of business."--BOOK JACKET.
Alternative Titles
Full title
Small business e-commerce management / Ian Chaston.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.872/21
Record Identifier
74VvlvRgogod
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvlvRgogod
Other Identifiers
ISBN
1403912327
9781403912329 (paper)
1403912327 (paper)
9781403912329
DDC
658.872
MMS ID
991017331419702626
