Contemporary advertising / Courtland L. Bovée, William F. Arens.
Contemporary advertising / Courtland L. Bovée, William F. Arens.
About this item
Full title
Contemporary advertising / Courtland L. Bovée, William F. Arens.
Author / Creator
Publisher
Homewood, Ill. : Irwin, 1986.
Alternative title
Advertising.
Date
1986.
Call Numbers
NQ659.1/20
Record Identifier
74VvmxzrO5LX
MMS ID
991006686559702626
Language
English
Formats
Physical Description
Physical content
xxvii, 629, [45] p. : ill. (some col.) ; 28 cm.
Publication information
Publisher
Homewood, Ill. : Irwin, 1986.
Edition
2nd ed.
Analytical title
Advertising.
Place of Publication
Illinois
Date Published
1986.
Subjects
More information
Alternative Titles
Full title
Contemporary advertising / Courtland L. Bovée, William F. Arens.
Variant title
Advertising.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Irwin series in marketing.
Includes index.
Bibliography: p. [631]-[633].
Identifiers
Primary Identifiers
Call Numbers
NQ659.1/20
Record Identifier
74VvmxzrO5LX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvmxzrO5LX
Other Identifiers
ISBN
0256033021
9780256033021
DDC
659.1
MMS ID
991006686559702626
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