Contemporary advertising / Courtland L. Bovée, William F. Arens.
Contemporary advertising / Courtland L. Bovée, William F. Arens.
About this item
Full title
Contemporary advertising / Courtland L. Bovée, William F. Arens.
Author / Creator
Publisher
Homewood, Ill. : Irwin, 1989.
Date
1989.
Call Numbers
NQ659.1/22
Record Identifier
74VvoDQNxx0d
MMS ID
991013125569702626
Language
English
Formats
Physical Description
Physical content
xxv, 662, 9, 4, 22, 12 p. : ill. (some col.) ; 28 cm.
Publication information
Publisher
Homewood, Ill. : Irwin, 1989.
Edition
3rd ed.
Place of Publication
Illinois
Date Published
1989.
Subjects
More information
Alternative Titles
Full title
Contemporary advertising / Courtland L. Bovée, William F. Arens.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Irwin series in marketing.
Includes index.
Bibliography: p. 1-9 (3rd group)
Identifiers
Primary Identifiers
Call Numbers
NQ659.1/22
Record Identifier
74VvoDQNxx0d
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvoDQNxx0d
Other Identifiers
ISBN
0256065195
9780256065190 :
0256065195 :
9780256065190
DDC
659.1
MMS ID
991013125569702626
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