Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett...
Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett...
Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
About this item
Full title
Author / Creator
Publisher
Sydney : Pearson Education Australial, 2001.
Date
2001.
Call Numbers
658.80099/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 636 p. : ill. ; 24 cm.
Publication information
Publisher
Sydney : Pearson Education Australial, 2001.
Edition
2nd ed.
Place of Publication
New South Wales
Date Published
2001.
Subjects
More information
Scope and Contents
Summary
Examines the impact and importance of technology on services. There has been substantial revision and update to the first edition to incorporate current practices, cases and readings from Australia, New Zealand and South-Western Pacific region. Discussion of a broad range of service industries is included.
Alternative Titles
Full title
Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Previous ed.: Prentice-Hall, 1998.
Includes bibliographical references.
Audience note
Tertiary students.
Identifiers
Primary Identifiers
Call Numbers
658.80099/1
Record Identifier
74VvoJzV8qaZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvoJzV8qaZ
Other Identifiers
ISBN
1740094387 (pbk.) :
9781740094382 :
1740094387 :
9781740094382 (pbk.)
1740094387 (pbk.)
9781740094382 (Pbk)
1740094387 (Pbk)
9781740094382
1740094387
9781740094382 (pbk.) :
DDC
658.800994
MMS ID
991013195459702626
