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Principles of marketing / Philip Kotler ... [et al.].
Principles of marketing / Philip Kotler ... [et al.].
About this item
Full title
Publisher
Frenchs Forest, N.S.W. : Prentice Hall, c2001.
Call Numbers
Q658.8/16 DISC
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxiii, 498 p. : ill. ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)
Contents
Part I. Understanding Marketing and the Marketing Process: 1. Marketing: Creating Value; 2. Strategic Planning and Marketing -- Part II. Analysing Marketing Opportunities and Developing Strategies; 3. Global Marketing Environment: 4. Information Management and Marketing Research; 5. Consumer Market...
Publication information
Publisher
Frenchs Forest, N.S.W. : Prentice Hall, c2001.
Place of Publication
New South Wales
Date Published
c2001.
Subjects
More information
Scope and Contents
Summary
This new text is the result of feedback from teachers and students who need a more succinct introduction to the subject, without compromising on rigour. This briefer version aims to give students the essence of the subject so that they have an overview of marketing.
Alternative Titles
Full title
Principles of marketing / Philip Kotler ... [et al.].
Distinctive title
eMarketing @ internet [computer file] : connecting people and business on the internet : version 2.0.
Authors, Artists and Contributors
Notes
General note
Includes index.
"The second edition of eMarketing@Internet by Stewart Adam and Eugene Clark is included with every copy of this first edition of Principles of Marketing"--p. xix.
Bibliography: p. 463-473.
Contextual Information
Date Copyright
c2001.
Identifiers
Primary Identifiers
Call Numbers
Q658.8/16 DISC
Record Identifier
74VvoJzj8rm3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvoJzj8rm3
Other Identifiers
ISBN
1740094999 (CD-ROM)
9781740092623 :
1740092627 :
9781740094993 (CD)
1740094999 (CD)
9781740092623
1740092627
9781740094993 (CD-ROM)
DDC
658.8
MMS ID
991013195519702626
