Basic marketing : a managerial perspective / Pascale G. Quester ... [et. al].
Basic marketing : a managerial perspective / Pascale G. Quester ... [et. al].
Basic marketing : a managerial perspective / Pascale G. Quester ... [et. al].
About this item
Full title
Publisher
Sydney : McGraw-Hill, c2001.
Call Numbers
TQ073405 , Q658.80099/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 743 p. : ill. (some col) ; 28 cm.
Contents
v.1 Text -- v.2 Learning aid.
Publication information
Publisher
Sydney : McGraw-Hill, c2001.
Edition
3rd Australasian ed.
Place of Publication
New South Wales
Date Published
c2001.
Subjects
More information
Scope and Contents
Summary
Prepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 mew cases drawn from the entire Asia-Pacific region.
Alternative Titles
Full title
Basic marketing : a managerial perspective / Pascale G. Quester ... [et. al].
Cover title
Basic marketing : a managerial approach.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes index.
Previous ed.: Basic marketing : a managerial approach, 1997.
Includes bibliographical references.
State Reference Library copy: transferred from 658.80099/2.
Audience note
Tertiary students.
Contextual Information
Date Copyright
c2001.
Identifiers
Primary Identifiers
Call Numbers
TQ073405 , Q658.80099/1
Record Identifier
74VvoMOqRrPX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvoMOqRrPX
Other Identifiers
ISBN
0074709275 (learning aid)
007470835X :
007470835X (pbk.)
9780074709276 (learning aid)
DDC
658.800994
MMS ID
991013173149702626
