Who what when where why [videorecording] : understanding marketing research.
Who what when where why [videorecording] : understanding marketing research.
About this item
Full title
Publisher
[Strathfield, N.S.W.] : Open Training & Education Network, TAFE NSW, [c1998]
Alternative title
Date
[c1998]
Call Numbers
VB11578 , VB11575 , VB11574 , VB11573 , VB11580 , VB11579 , VB11576 , VB11577
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
4 videocassettes (VHS) (496 min.) : sd., col. ; 1/2 in. + 1 workbook (261 p.)
Contents
Tape 1. Program 1. Marketing information systems (50 min.) -- program 2. Starting out (50 min.) -- Tape. 2. program 3. Preliminary research (51 min.) -- program 4. Qualitative research (50 min.) -- Tape 3. program 5. Quantitative research (49 min.) -- program 6. Measurement & scaling (50 min.) -- p...
Publication information
Publisher
[Strathfield, N.S.W.] : Open Training & Education Network, TAFE NSW, [c1998]
Performers
Presenters: Sue Slowikowski, Jacquie McNaughtan.
Series
Place of Publication
New South Wales
Date Published
[c1998]
Subjects
More information
Scope and Contents
Summary
Enables learners to develop knowledge, skills and attitudes required to successfully address the information needs of management for marketing decision making. The programs cover development of research strategies, research design and analysis, market research data collection techniques and fieldwork, preparation and presentation of reports.
Alternative Titles
Full title
Who what when where why [videorecording] : understanding marketing research.
Authors, Artists and Contributors
Notes
General note
Marketing series.
At head of container title: 8846D, Marketing research.
Identifiers
Primary Identifiers
Call Numbers
VB11578 , VB11575 , VB11574 , VB11573 , VB11580 , VB11579 , VB11576 , VB11577
Record Identifier
74VvoZA06WrA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvoZA06WrA
Other Identifiers
DDC
658.83
MMS ID
991013117849702626
