Developing business strategies / David A. Aaker.
Developing business strategies / David A. Aaker.
About this item
Full title
Developing business strategies / David A. Aaker.
Author / Creator
Publisher
New York : Wiley, c1988.
Call Numbers
N658.4012/99
Record Identifier
74VvokWJg3wX
MMS ID
991013327369702626
Language
English
Formats
Physical Description
Physical content
xv, 364 p. : ill. ; 24 cm.
Publication information
Publisher
New York : Wiley, c1988.
Edition
2nd ed.
Place of Publication
New York (State)
Date Published
c1988.
Subjects
More information
Alternative Titles
Full title
Developing business strategies / David A. Aaker.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Wiley series on marketing management.
Includes bibliographies and index.
Contextual Information
Date Copyright
c1988.
Identifiers
Primary Identifiers
Call Numbers
N658.4012/99
Record Identifier
74VvokWJg3wX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvokWJg3wX
Other Identifiers
ISBN
0471602965
9780471602965 :
0471602965 :
9780471602965
DDC
658.4012
MMS ID
991013327369702626
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