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Marketing / Philip Kotler ... [et al.].
Marketing / Philip Kotler ... [et al.].
About this item
Full title
Publisher
Frenchs Forest, N.S.W. : Pearson Education Australia, 2001.
Alternative title
Date
2001.
Call Numbers
Q658.8/17 DISC
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxiii, 883 p. : ill. (chiefly col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)
Contents
v.1 Text -- v.2 Student learning guide and workbook.
Publication information
Publisher
Frenchs Forest, N.S.W. : Pearson Education Australia, 2001.
Edition
5th ed.
Place of Publication
New South Wales
Date Published
2001.
Subjects
More information
Scope and Contents
Summary
This new edition retains all the features that have made it a text enjoyed by students and used by marketers for many years. It is completely wired to the new electronic business world and what this means for marketing professionals in today's organisations.
Alternative Titles
Full title
Marketing / Philip Kotler ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Previous ed.: Sydney : Prentice-Hall, 1998.
Authors of CD-ROM: Stewart Adam, Eugene Clark.
Includes bibliographical references and index.
Audience note
Tertiary students.
Additional physical form availability note
Interactive study guide available online at
Identifiers
Primary Identifiers
Call Numbers
Q658.8/17 DISC
Record Identifier
74VvomWzoZxb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvomWzoZxb
Other Identifiers
ISBN
1740095235 (disc version 2.1)
9781740092685
1740092686
9781740094993 (CD)
1740094999 (CD)
9781740092685 (v.1 : text)
1740092686 (v.1 : text)
9781740094429 (v.2 : workbook)
1740094425 (v.2 : workbook)
9781740095235 (disc version 2.1)
DDC
658.8
MMS ID
991013160489702626
