The Fastest game in town [videorecording] : a case study in advertising / Coast Community College Di...
The Fastest game in town [videorecording] : a case study in advertising / Coast Community College District, KOCE-TV, and Holt, Rinehart, and Winston ; producer, Carol Ann Dunn ; director, John Joseph ; writer, Anne Robinson Taylor.
About this item
Full title
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Date
1985.
Call Numbers
VB2050
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (30 min.) : sd., col. ; 1/2 in.
Contents
Consultants, Jack Wichert, Joseph V. Anderson ; photography, Ted Ashton ; music, Daniel Birnbaum.
Publication information
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Analytical title
Advertising.
Case studies in advertising.
Series
Place of Publication
United States of America
Date Published
1985.
Subjects
More information
Scope and Contents
Summary
This segment from a telecourse observes advertising firm Chiat-Day, Inc. in order to illustrate key decisions that a marketer must make in order to develop effective advertising. Tells how and why different companies go about developing advertising and identifies advertising objectives.
Alternative Titles
Full title
The Fastest game in town [videorecording] : a case study in advertising / Coast Community College District, KOCE-TV, and Holt, Rinehart, and Winston ; producer, Carol Ann Dunn ; director, John Joseph ; writer, Anne Robinson Taylor.
Variant title
Advertising.
Case studies in advertising.
Authors, Artists and Contributors
Notes
General note
Marketing ; 18.
Correlated with: Contemporary marketing / Louis E. Boone, David L. Kurtz.
Distributed in Australia by Video Learning.
Title on container: Advertising.
Audience note
Adults.
Additional physical form availability note
Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Identifiers
Primary Identifiers
Call Numbers
VB2050
Record Identifier
74VvoqPLExZM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvoqPLExZM
Other Identifiers
DDC
659.1
MMS ID
991013149949702626
