Leader of the pack [videorecording] : a case study in pricing / Coast Community College District, KO...
Leader of the pack [videorecording] : a case study in pricing / Coast Community College District, KOCE-TV, and Holt, Rinehart, and Winston ; producer, Carol Dunn ; director, Linda Jassim ; writer, Neil Healy.
About this item
Full title
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Date
1985.
Call Numbers
VB2054
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (30 min.) : sd., col. ; 1/2 in.
Contents
Consultants, Jack Wichert, Joseph V. Anderson ; photography, Bryan Duggan ; music, Daniel Birnbaum.
Publication information
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Analytical title
Case study in pricing.
Pricing.
Series
Place of Publication
United States of America
Date Published
1985.
Subjects
More information
Scope and Contents
Summary
This segment from a telecourse examines Yamaha Motorcycles in order to illustrate how a company sets prices for its goods and services. Points out the many different pricing variables that affect pricing decisions.
Alternative Titles
Full title
Leader of the pack [videorecording] : a case study in pricing / Coast Community College District, KOCE-TV, and Holt, Rinehart, and Winston ; producer, Carol Dunn ; director, Linda Jassim ; writer, Neil Healy.
Variant title
Case study in pricing.
Pricing.
Authors, Artists and Contributors
Notes
General note
Marketing ; 22.
Correlated with: Contemporary marketing / Louis E. Boone, David L. Kurtz.
Distributed in Australia by Video Learning, Educational Media Australia.
Title on container: Pricing.
Audience note
Adults.
Additional physical form availability note
Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Identifiers
Primary Identifiers
Call Numbers
VB2054
Record Identifier
74VvoqPMBOBO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvoqPMBOBO
Other Identifiers
DDC
658.8
MMS ID
991013149909702626
