Movers and shakers [videorecording] : the art and science of marketing / Coast Community College Dis...
Movers and shakers [videorecording] : the art and science of marketing / Coast Community College District, KOCE-TV, and Holt, Rinehart, and Winston ; producer, Carol Dunn ; writer, Robert Erickson.
About this item
Full title
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Date
1985.
Call Numbers
VB2058
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (30 min.) : sd., col. ; 1/2 in.
Contents
Consultants, Jack Wichert, Joseph V. Anderson ; music, Daniel Birnbaum.
Publication information
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Analytical title
Art and science of marketing.
Marketing : today and tomorrow.
Series
Place of Publication
United States of America
Date Published
1985.
Subjects
More information
Scope and Contents
Summary
This final segment from a telecourse demonstrates, through a variety of case illustrations, how marketing is an ongoing effort essential to the success of every organization. Explores the three most important marketing concept areas: the marketing mix, the uncontrollable variables, and the targeted consumer.
Alternative Titles
Full title
Movers and shakers [videorecording] : the art and science of marketing / Coast Community College District, KOCE-TV, and Holt, Rinehart, and Winston ; producer, Carol Dunn ; writer, Robert Erickson.
Variant title
Art and science of marketing.
Marketing : today and tomorrow.
Authors, Artists and Contributors
Notes
General note
Marketing ; 26.
Correlated with: Contemporary marketing / Louis E. Boone, David L. Kurtz.
Distributed in Australia by Video Learning, Educational Media Australia.
Title on container: Marketing : today and tomorrow.
Audience note
Adults.
Additional physical form availability note
Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Identifiers
Primary Identifiers
Call Numbers
VB2058
Record Identifier
74VvoqpQEmWX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvoqpQEmWX
Other Identifiers
DDC
658.8
MMS ID
991013149829702626
