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Data mining explained : a manager's guide to customer-centric business intelligence / Rhonda Delmate...

Data mining explained : a manager's guide to customer-c...

Data mining explained : a manager's guide to customer-centric business intelligence / Rhonda Delmate...

https://devfeature-collection.sl.nsw.gov.au/record/74VvovjgqXMM

Data mining explained : a manager's guide to customer-centric business intelligence / Rhonda Delmater and Monte Hancock.

About this item

Full title

Data mining explained : a manager's guide to customer-centric business intelligence / Rhonda Delmater and Monte Hancock.

Author / Creator

Publisher

Boston : Digital Press, c2001.

Call Numbers

N006.3/204

Record Identifier

74VvovjgqXMM

MMS ID

991013183939702626

Language

English

Formats

Physical Description

Physical content

xix, 392 p. : ill. ; 24 cm.

Publication information

Publisher

Boston : Digital Press, c2001.

Place of Publication

Massachusetts

Date Published

c2001.

Subjects

Subjects and topics

More information

Scope and Contents

Summary

"Data Mining Explained is the first book for managers and technical professionals that explains in an accessible way how data mining drives next-generation customer relationship strategies." "Data Mining Explained helps technically proficient managers and IT professionals use powerful data mining technologies to solve important business challenges,...

Alternative Titles

Full title

Data mining explained : a manager's guide to customer-centric business intelligence / Rhonda Delmater and Monte Hancock.

Authors, Artists and Contributors

Author / Creator

Author / Artists

Notes

General note

Includes bibliographical references (p. 363-365) and index.

Contextual Information

Date Copyright

c2001.

Related resource (online)

Other version (online)

Identifiers

Primary Identifiers

Call Numbers

N006.3/204

Record Identifier

74VvovjgqXMM

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VvovjgqXMM

Other Identifiers

ISBN

1555582311 (pbk. : alk. paper)

9781555582319 (pbk. : alk. paper)

DDC

006.3

MMS ID

991013183939702626

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