Beer blast : the inside story of the brewing industry's bizarre battles for your money / Philip Van...
Beer blast : the inside story of the brewing industry's bizarre battles for your money / Philip Van...
Beer blast : the inside story of the brewing industry's bizarre battles for your money / Philip Van Munching.
About this item
Full title
Author / Creator
Publisher
New York : Times Business, c1997.
Call Numbers
N338.4766342/5
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 309 p. ; 25 cm.
Publication information
Publisher
New York : Times Business, c1997.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c1997.
Subjects
More information
Scope and Contents
Summary
The marketing hotshots are squandering hundreds of millions of dollars on hype, fads, gimmicks, and just plain dumb ideas in the ongoing beer wars. And while they're fun to laugh at, anyone in business can also learn from their idiocies. Among the lessons: When launching a new product, think small; beware of minor changes in your quality formula -...
Alternative Titles
Full title
Beer blast : the inside story of the brewing industry's bizarre battles for your money / Philip Van Munching.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 277-289) and index.
Identifiers
Primary Identifiers
Call Numbers
N338.4766342/5
Record Identifier
74VvpB2bJjaZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvpB2bJjaZ
Other Identifiers
ISBN
0812963911
9780812963915
DDC
338.47663420973
MMS ID
991005399429702626
