Rocking the ages : the Yankelovich report on generational marketing / J. Walker Smith and Ann Clurma...
Rocking the ages : the Yankelovich report on generational marketing / J. Walker Smith and Ann Clurma...
Rocking the ages : the Yankelovich report on generational marketing / J. Walker Smith and Ann Clurman.
About this item
Full title
Author / Creator
Publisher
New York, NY : HarperBusiness, c1997.
Call Numbers
N658.8/341
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 314 p. : ill. ; 25 cm.
Contents
Preface: It All Started with a Girdle -- Sect. 1. Generational Markers. 1. The Power of Generations. 2. Matures: Triumph and Conformity. 3. Boomers: The 78-Million-Strong Gorilla. 4. GenX: The New Pragmatists -- Sect. 2. Generational Marketing. 5. Technology, Pure and Simple. 6. Cybercitizens Across...
Publication information
Publisher
New York, NY : HarperBusiness, c1997.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c1997.
Subjects
Subject Keywords
- Generational marketing
More information
Scope and Contents
Summary
Rocking the Ages provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy, and what motivates them to buy. Brimming with graphs and charts - and real-life, real product examples of families, individuals, and their buying patt...
Alternative Titles
Full title
Rocking the ages : the Yankelovich report on generational marketing / J. Walker Smith and Ann Clurman.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Contextual Information
Date Copyright
c1997.
Identifiers
Primary Identifiers
Call Numbers
N658.8/341
Record Identifier
74VvpPawOmxZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvpPawOmxZ
Other Identifiers
ISBN
0887308139
9780887308130
DDC
658.8
MMS ID
991005155889702626
