Business the Richard Branson way : 10 secrets of the world's greatest brand builder / by Des Dearlov...
Business the Richard Branson way : 10 secrets of the world's greatest brand builder / by Des Dearlov...
Business the Richard Branson way : 10 secrets of the world's greatest brand builder / by Des Dearlove.
About this item
Full title
Author / Creator
Publisher
New York : Amacom, c1999.
Call Numbers
N338.04092/ B821.11/ 1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 172 p. ; 23 cm.
Contents
The Life and Times of Richard Branson -- 1. Pick on Someone Bigger Than You -- 2. Do the Hippie, Hippie Shake -- 3. Haggle: Everything's Negotiable -- 4. Make Work Fun -- 5. Do Right by Your Brand -- 6. Smile for the Cameras -- 7. Don't Lead Sheep, Herd Cats -- 8. Faster Than a Speeding Bullet -- 9....
Publication information
Publisher
New York : Amacom, c1999.
Series
Place of Publication
New York (State)
Date Published
c1999.
Subjects
More information
Scope and Contents
Summary
Now you can find out what ten key business secrets lie at the heart of the Branson management style and the Virgin empire. Business the Richard Branson Way charts his spectacular career and examines how his unique abilities - as savvy negotiator, dazzling newsmaker, creative leader, and more - have made him one of the most colorful, dynamic, and su...
Alternative Titles
Full title
Business the Richard Branson way : 10 secrets of the world's greatest brand builder / by Des Dearlove.
Portion of title
Richard Branson.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Business way series.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1999.
Identifiers
Primary Identifiers
Call Numbers
N338.04092/ B821.11/ 1
Record Identifier
74VvrMG34ArO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvrMG34ArO
Other Identifiers
ISBN
0814470351
9780814470350
DDC
338/.04/092
MMS ID
991011259669702626
