The 100 best TV commercials-- and why they worked / Bernice Kanner.
The 100 best TV commercials-- and why they worked / Bernice Kanner.
About this item
Full title
Author / Creator
Publisher
New York : Times Business, 1999.
Alternative title
Date
1999.
Call Numbers
N659.143/16
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
252p. : ill. ; 27 cm.
Publication information
Publisher
New York : Times Business, 1999.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
1999.
Subjects
More information
Scope and Contents
Summary
The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Bernice Kanner, whose "On Madison Avenue" column in New York magazine was req...
Alternative Titles
Full title
The 100 best TV commercials-- and why they worked / Bernice Kanner.
Authors, Artists and Contributors
Author / Creator
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.143/16
Record Identifier
74VvrPk8A2N3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvrPk8A2N3
Other Identifiers
ISBN
0812929950
9780812929959
DDC
659.143
MMS ID
991011224099702626
