Tourism & hospitality marketing / Sharron Dickman.
Tourism & hospitality marketing / Sharron Dickman.
About this item
Full title
Author / Creator
Publisher
Melbourne : Oxford University Press, 1999.
Alternative title
Date
1999.
Call Numbers
T0358184
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 438 p. : ill. ; 23 cm.
Publication information
Publisher
Melbourne : Oxford University Press, 1999.
Place of Publication
Victoria
Date Published
1999.
Subjects
More information
Scope and Contents
Summary
Examines contemporary marketing theory and practice in one of the most exciting growth industries worldwide - the travel industry. It covers consumer behaviour, target marketing, research, new product development, pricing theory, yield management, publicity, promotions, and marketing management and administration.
Alternative Titles
Full title
Tourism & hospitality marketing / Sharron Dickman.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Bibliography: p. 422-425.
State Reference Library copy: transferred from 338.4791099/2.
Identifiers
Primary Identifiers
Call Numbers
T0358184
Record Identifier
74VvrRGvzRDA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvrRGvzRDA
Other Identifiers
ISBN
0195507657 (Pbk)
9780195507652
0195507657
9780195507652 (Pbk)
DDC
338.47910994
MMS ID
991011303179702626
