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A Contingency approach to marketing high technology products / by David Gardner ... [et al.].

A Contingency approach to marketing high technology pro...

A Contingency approach to marketing high technology products / by David Gardner ... [et al.].

https://devfeature-collection.sl.nsw.gov.au/record/74VvrwMmv4Ml

A Contingency approach to marketing high technology products / by David Gardner ... [et al.].

About this item

Full title

A Contingency approach to marketing high technology products / by David Gardner ... [et al.].

Publisher

[Sydney] : University of Western Sydney, Nepean, Dept. of Marketing, [1998].

Date

[1998].

Call Numbers

Q658.8/15

Record Identifier

74VvrwMmv4Ml

MMS ID

991011191519702626

Language

English

Formats

Physical Description

Physical content

37 p. ; 30 cm.

Publication information

Publisher

[Sydney] : University of Western Sydney, Nepean, Dept. of Marketing, [1998].

Place of Publication

New South Wales

Date Published

[1998].

Subjects

Subjects and topics

More information

Alternative Titles

Full title

A Contingency approach to marketing high technology products / by David Gardner ... [et al.].

Notes

General note

Working paper / School of Marketing, International Business & Asian Studies, University of Western Sydney, Nepean ; 1/1998.

Includes abstract.

Bibliography: p. 35-37.

Identifiers

Primary Identifiers

Call Numbers

Q658.8/15

Record Identifier

74VvrwMmv4Ml

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VvrwMmv4Ml

Other Identifiers

ISBN

1863414053

9781863414050

DDC

658.8

MMS ID

991011191519702626

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