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Advertising : principles and practice / [William] Wells ... [et al.].
Advertising : principles and practice / [William] Wells ... [et al.].
About this item
Full title
Publisher
Frenchs Forest, N.S.W. : Pearson Australia, 2011.
Date
2011.
Call Numbers
Q659.10994/19
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
493 p. : col. ill. ; 28 cm.
Publication information
Publisher
Frenchs Forest, N.S.W. : Pearson Australia, 2011.
Edition
Australasian 2nd ed.
Place of Publication
New South Wales
Date Published
2011.
Subjects
More information
Scope and Contents
Summary
Wells presents completely updated award-winning examples and the latest research on the expanding array of advertising methods available to advertisers. Consumer behaviour, measuring, planning and executing effective advertising, getting the right kind of attention and a wide range of ethical and sustainable issues are comprehensively covered.
Alternative Titles
Full title
Advertising : principles and practice / [William] Wells ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
Q659.10994/19
Record Identifier
74VvvKKpPZa3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvvKKpPZa3
Other Identifiers
ISBN
9781442525122 (pbk.)
DDC
659.10994
MMS ID
991007440319702626
